CCCWall by Kengo Kuma

“Ceramic Casalgrande Cloud” premiere with an impressive virtual anticipation at the Milan design week.
A veil of organza floating, transparent and light is set to divide the courtyard between the quiet and more secluded areas prepared at the State University of Milan, in the context of events organized by Think Tank Interior.

The organza chosen to represent the concept of partition of the space is, at the same time, supple material, the bearer of mutability and ambivalence: every breath of wind is gentle enough to move, each beam of light to penetrate and make it shine. It is with the company installing CCCWall Casalgrande Valley and the master Kengo Kuma affirmed their presence in the important event in Milan Fuorisalone 2010.

If the day is setting up diaphanous vision and evanescent, placed in two separate gardens ideal – similar and dissimilar, with white ceramic tiles and marble stones – is at sunset that the magic takes shape, revealing to viewers the game luminisitico and geometric ceramic tile that make up the “Casalgrande Ceramic Cloud.” Projected onto the veil of organza, semi-transparent and continuous movement, says the story of the day and spend hours on the architecture real story illusive original condensate in the video created by Visual Studio that exert a dramatic effect charming.

The installation – made of projected light and shadow are allusive and signs – is an abstraction of the first architectural work carried out in Italy by Kengo Kuma currently nearing completion at the headquarters of Casalgrande Valley, where large slabs of ceramic filtering device divides dell’allestimento like Milan, the circular space of a large roundabout. Experience building complex that has seen the company not only to choose, with vision, the master Kengo Kuma and his staff as key stakeholders, assisted by Mario Nanni di Viabizzuno for the design of light, but also involve the University, the Faculty of Architecture of Ferrara and Syracuse in the figures of teachers and Luigi Alfonso Acocella Alini, thus launching an innovative process of interaction between the production company, culture of design, research and university education.

The space-court of the State University of Milan was the ideal setting to announce the first architectural work of Kengo Kuma in Italy, a place where silent and virtual test and put into setting up the basic elements of production figure Casalgrande Valley, in a Prom exhibition held in the courtyard of the Ca ‘Granda of Filaret and the showcase at La Rinascente in Piazza Duomo. Here, the extent of large international audience, a video interview with the teacher Kuma accompanies the vision of a vertical surface of stoneware slabs suspended masterfully suggests, the joints of the composition, the floor plan of the architectural work in large ceramic tiles that Soon it will be opened near the Casalgrande Valley.