The Ferrari Store, designed by Massimo Iosa Ghini, can be defined as an imaginary shop. Entering the store you have the feeling of entering a new dimension where aerodynamics, sinuous curves and shiny surfaces reminiscent of the soft lines of the most beloved Ferrari, the flaming red. “I thought to develop lines directly derived from the softness of the shapes and dynamics of race cars and sedans, but also an idea of speed that starts by aesthetics Futurist Marinetti, to define a simple but expressive design.”
Not only talking about a racing car or a jewel to be shown on the roads, but also one of the most interesting cases of identity design, a term which takes much the architect-designer Massimo Iosa Ghini Bologna. An “interactive museum, a space as a recorder of memories, hyper, where the user lives very strong emotions: historical videos, photos in black and white, religious objects, scale models …” The Ferrari Store, “according Iosa Ghini,” he the ambition to be not only a shop, but the point of collection of the history and spirit of Ferrari, which is expressed – through the forms, finishes and materials – the dual soul of the racing world and the world luxury. ”
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