Nature is the idea “concept store” built in the Piana del Sele, Salerno province, by a cooperative of farms in the area. Which-the trend is now increasingly widespread, preferred to invest in creating a common point of sale rather than relying on intermediaries necessary, often responsible for a significant increase in cost, sometimes without guarantees for the freshness of goods.
The design space was given to the study CB’a Milan Design Solutions, which moved with the aim to combine an attractive layout to the statement of the freshness of the products, often means a continuation of the tradition. To this: “The trucks have the same shape and size of modular cassettes containing fresh products; baskets, shopping basket are like those used for fruit picking, shopping bags for sale are natural cotton, the walls are decorated by pictures of tools of traditional country, mentioning the bar stools seats for tractors. ”
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