Parents and kids similar are all of the time in care of the dentist. Traditionally, most dental places are cool, sterile places, perhaps with walls colored yellow, crown border and a little colorful place in the middle for the children, in an attempt to make an ‘cheering and asking for’ place.
At Tooth Tales, the Dental place typology is redefined and analyses these negative perceptions by making a receiving environment that appeals to the junior patients and their parents. Upon entry the place you are recognized with a playful and sweet environment that attracts to the vision and the feels. Finished the play of multicolored wall pictorial ‘petal-like’ shapes of Sparky (the mascot), contrasted by the invigorated white backgrounds, tactile synthetic grass-escapes, translucent stuffs and lighting effects, a place reminiscent of an interior vacation spot is made. As you keep to the treatment places vertical and horizontal surfaces and masses are colored in shiny green hues and wall artwork keep going to add up splashes of color and visible texture to the places.
From the onset of project, the Tooth Tales brand and identicalness was projected in close collaboration with the graphic designer. This exceeds throughout the agency corporate from the job cards, mailing-cards, coloring books and graphical shapes to the general spatial feel and language, thus making a holistic and fresh branding and identity throughout the complete experience.
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